Will Apple Ever Go Back to In-Person Product Launches?

Apple held its first product announcement occasion of the 12 months on Tuesday. It confirmed off a bunch of latest units, together with a brand new iPhone SE, a revamped iPad Air, and a giant, beefy, costly system known as Mac Studio. But some of the noticeable points of the present was what Apple did not say. The firm made no point out of the warfare in Ukraine, although Apple not too long ago made the choice to cease promoting its merchandise in Russia. In a time of such worldwide turmoil, Apple’s rigorously crafted, intentionally self-focused showcase simply felt … bizarre. The occasion’s excessive gloss additionally made it troublesome to think about Apple ever abandoning the tight 60-minute broadcast format and going again to anything-can-happen reside occasions.


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This week on Gadget Lab, WIRED product author Brenda Stolyar joins us to discuss Apple’s bulletins and the optics of the presentation. Then WIRED senior author Kate Knibbs pops in for an important replace about her Apple Music experiment.

Show Notes

Read Brenda’s story concerning the chonky new Mac Studio. Read Lauren’s story concerning the new iPad Air, aka the proto-MacPad. Her story about Apple halting system gross sales in Russia is here. Check out everything Apple announced this week.


Brenda recommends the Netflix present Love is Blind. Mike recommends Lauren Smiley’s WIRED story “‘I’m the Operator’: The Aftermath of a Self-Driving Tragedy.” Lauren recommends the episode of the Ezra Klein Show podcast that includes visitor Fareed Zakaria.

Brenda Stolyar might be discovered on Twitter @BStoly. Kate Knibbs is @Knibbs. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

How to Listen

You can all the time hear to this week’s podcast via the audio participant on this web page, however if you need to subscribe without cost to get each episode, this is how:

If you are on an iPhone or iPad, open the app known as Podcasts, or simply tap this link. You also can obtain an app like Overcast or Pocket Casts, and seek for Gadget Lab. If you employ Android, you could find us within the Google Podcasts app simply by tapping here. We’re on Spotify too. And in case you actually need it, here’s the RSS feed.

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