“You do find out that there are bits of tech that are built a certain way for a certain person. I use Samsung phones, Korean phones, all the time, and you realize that phones are built a certain way or have certain features for certain markets. Some of them don’t work as well for people with my own skin tone. Perfect, I’m happy to report that because it’s my own experience,” he says. “That is, at the end of the day, why I feel like it’s important for more people to be creators, so that we have more people giving all of their own diverse experiences and submitting them for the world to see.”
Brownlee is upfront about the place he thinks YouTube needs serious improvement, however the creator nonetheless sees the platform as his flagship in 2022. Even although he’s experimented with TikTok (and amassed over a million followers), the platform doesn’t seem as central to MKBHD’s on-line presence.
“I think that my overarching philosophy is that I want to make really good videos native to each platform. I know some people like to cut up videos from YouTube and put them on TikTok,” he says. “I don’t really believe in doing that. I want to make a TikTok for TikTok.”
Describing key variations between the 2 video platforms as a creator, Brownlee says, “I mean, obviously, it’s vertical versus horizontal. It’s a much shorter video every time on TikTok. Really what happens is you end up optimizing for slightly different things. In the class, when I talk about trying to make a great video, I’m generally talking about a YouTube video. You get this thumbnail and this title, and it has to stand out. Then when someone clicks, as they’re watching the video, surrounding the video is a bunch of other thumbnails and a bunch of other things to do and click on. So, it’s your job to make something that engages them and hooks them right away, to get them to stay and watch the video. On TikTok, that’s probably amplified 10X because you can just swipe to the next one. Your hook time is way shorter.”
For creators who’re getting approached by totally different corporations and starting to negotiate model offers, Brownlee underscores that it is best to at all times issue your viewers into the equation. (Fans of The Office may recognize his model of negotiation.)
He says, “My number one tip when negotiating that whole space is to try to make it a win for every party involved. There are actually three parties involved: It’s yourself as a creator. It’s the company you’re trying to work with. And it’s your audience, because you always want to maintain that relationship with your audience. Try to make it a win, win, win.”
MKBHD has lengthy graduated from capturing movies inside his faculty dorm room, and he now movies at a professional-grade studio geared up with a $250,000 robot for dope product pictures. As enterprise operations develop, he acknowledges the importance of acknowledging your weaknesses and discovering reliable collaborators.
“I started as just a kid in my room with my laptop. So, this is someone who is very focused on the tech, and then learning the business parts as they go. My advice is to find people who are smarter than you at the things you don’t do well, and work with them. Because that’s going to make it a lot easier, a lot smarter, a lot more functional. That’s what I’ve ended up doing,” says Brownlee. “There’s a lot of parts of the business now, like the gears turning in the background that you don’t necessarily see on camera, that are very important when it does become a multi-person operation.”
Definitely don’t be discouraged by his giant operation and all the flashy gear! Brownlee advises these enterprise their preliminary video tasks to uncover matters that ignite their ardour, develop their enhancing expertise, and discover pleasure within the strategy of creation. Instead of looking for causes not to make movies, MKBHD thinks it is best to make the leap.
“Bro, you’ve got a phone in your pocket. You can start making videos right now.”